What is PPC/Google AdWords?
PPC stands for pay-per-click, a model of internet marketing within which advertisers pay a fee whenever one among their ads is clicked. Essentially, it’s a way of buying visits to your website, instead of attempting those visits organically.
Search engine marketing is one of the foremost popular sorts of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that’s associated with their business offering. as an example, if we bid on the keyword “PPC software,” our ad might show up within the very top spot on the Google results page.
Every time our ad is clicked, sending a visitor to our website, we’ve to pay the search engine a little fee. When PPC is functioning correctly, the fee is trivial, because the visit is worth quite what you buy it. In other words, if we pay $3 for a click, but the clicking leads to a $300 sale, then we’ve made a hefty profit.
A lot goes into building a winning PPC campaign: from researching and selecting the proper keywords to organizing those keywords into well-organized campaigns and ad groups, to fixing PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, resulting in higher profits for your business. So if you would like to start out using PPC, it’s important to find out the way to do it right.
How we can grow your business with PPC management services?
- Research: First, we gain an understanding of your business and therefore the products or services you sell. Then we glance at the PPC landscape your company faces, analyzing your current paid efforts and closely inspecting your competitors. We also perform in-depth research on relevant and cost-efficient keywords, identifying both regular and long-tail keyword opportunities. For display campaigns, we research specific sites that are frequented by your target market.
- Strategy: Unlike some large PPC agencies, we don’t use a cookie-cutter strategy for your PPC campaign. Instead, we take the time to understand your offering, the target markets you serve, and your overall goals. With this information in mind, we craft a technique designed to fit your unique needs. Among other factors, we determine what geographic locations, household income levels, ad schedules, devices (mobile, desktops, tablets, and phones) on which to focus.
- Campaign Set-Up: Based on this strategy, we start building your campaigns. The primary step is to structure the campaign with appropriate ad groups, keywords, site placements, remarketing lists, product feeds, etc., and make and set up all available ad extensions. We design conversion-optimized landing pages using modern, responsive styles that employ well across all devices. We also create compelling ads that slot in with the keywords and target markets we are pursuing and with appropriate Call-To-Actions resulting in the landing pages. We use conversion tracking, including call tracking and integration together with your marketing automation or e-commerce platform. After detailed testing across various devices, we launch your campaigns.
- Ongoing Management: We constantly monitor your PPC campaigns and optimize them to make sure that they’re always getting you excellent results at the proper cost per lead or cost per sale. This involves regularly adjusting bids, updating keywords, split testing ad copy, A/B testing landing pages, optimizing mobile device performance, and a number of other tasks. We dive deep into the information and analyze performance across multiple dimensions altering settings accordingly. For lead generation campaigns, simply getting conversions isn’t enough. We glance at the standard of leads, using metrics like lead scoring from your marketing automation system, and make adjustments to campaigns accordingly.